A hardy, clump-forming perennial with large, daisy-like pink to purple petals surrounding a prominent orange-brown central cone. Echinacea purpurea is prized for its medicinal uses and its ability to add long-lasting summer colour and structure to borders, prairie-style plantings, and wildflower gardens.
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Exposure: Highly wind-tolerant; moderately coastal tolerant.
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Size: Typically 60–120 cm (24–48 in) high and 45–60 cm (18–24 in) spread.
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Soil: Prefers well-drained, moderately fertile soil; tolerates poor or sandy soils.
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Sun: Full sun for best flowering and strong growth.
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Flowering Time: Summer to early autumn (June–September).
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Uses: Traditionally noted for medicinal purposes.
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Wildlife Benefits: Flowers attract bees, butterflies, and other pollinators; seed heads provide food for birds, particularly finches.
